A strong focus has been placed on Qualitative Research in the past few weeks of classes. We have learned an extensive amount on the subject, and as a result last weeks blog focus was Qualitative Research. Classmates blogged on a variety of topics that use Qualitative Research from sports to entertainment to politics. One blog post that I felt especially interesting was classmate Christina's. In her blog, she spoke on the issue of the "Don't Ask Don't Tell" law regarding homosexuals in the military. I had no idea that qualitative research, focus groups to be exact, were used to discuss the positives and negatives of repealing the the law. This made me realize that focus groups can be and are used for serious subject matters and not just to get opinions on whether or not a company should come out with a lawn mower that is complete with a cup holder.
Another blog that I read was classmate Katerina's. She blogged about how qualitative research is also used in social media; Facebook in particular. Katerina mentioned that the discussion section on Facebook pages was a good source to find out opinions and stories on different topics. As relevant as social media is in todays use of Public Relations, I would never have thought to use the discussion boards on Facebook for research. It was very eye opening because you never know who is reading what you post and using your posts in their research. Anyone can read what you write (most of the time) so be careful in what you post, or you may just end up in someone's study!
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