Research has a reason - for results. In the public relations world, research is conducted in order for companies, firms and other PR users to benefit the outcome of whatever goal they are trying to reach. If someone wants to sell something the company is going to research everything it takes for that product to be a success. If a show wants to do well in the designated time slot, the channel is going to publicize the show so it gets the highest ratings. And for all the results to turn out the way these people are hoping, research has to be done and it has to be done right.
As blogging has become more and more popular, companies are starting to use blogs as a way of research. For example, the Bravo TV channel uses blogs as a way to draw in more viewers. Bravo TV is generally a station focused on reality shows. Shows such as 'The Real Housewives' series and 'Top Chef' have blogs that are written not only by viewers but also by the cast members. They write afterthoughts on the latest episodes and give their sides of what really went down. As more and more people become enthralled in the shows, they want more - the blogs give them more. And not only do the blogs give the viewers more but it gives the channel more.
Through the blogs the channel can see what aspects of the shows viewers like most and how many people are following so they can get a feel of how many people watch the show(s). This is a great use of research to find results to better enhance the ratings and gain more viewers for the channel.
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